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Module 5: Innovative online library services for 21st Century Librarians (SUM): Web 2.0 & Social Media

Web 2.0

Elements of Web 2.0

  • Wikis: Websites that enable users to contribute, collaborate and edit site content. Wikipedia is one of the oldest and best-known wiki-based sites.
  • The increasing prevalence of Software as a Service (SaaS), web apps and cloud computing rather than locally-installed programs and services.
  • Mobile computing, also known as nomadicity, the trend toward users connecting from wherever they may be. That trend is enabled by the proliferation of smartphones, tablets and other mobile devices in conjunction with readily accessible Wi-Fi networks.
  • Mash-ups: Web pages or applications that integrate complementary elements from two or more sources.
  • Social networking: The practice of expanding the number of one's business and/or social contacts by making connections through individuals. Social networking sites include Facebook, Twitter, LinkedIn and Google+.
  • Collaborative efforts based on the ability to reach large numbers of participants and their collective resources, such as crowdsourcing, crowdfunding and crowdsource testing.
  • User-generated content (UGC): Writing, images, audio and video content -- among other possibilities -- made freely available online by the individuals who create it. 
  • Unified communications (UC): The integration of multiple forms of call and multimedia/cross-media message-management functions controlled by an individual user for both business and social purposes.
  • Social curation: The collaborative sharing of content organized around one or more particular themes or topics. Social content curation sites include Reddit, Digg, Pinterest and Instagram.

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Apps and Websites for Teaching and Learning

Sir Tim’s Ted Talk on the future of the Web

American Libraries Live

Webinars  from American Libraries Live:

Join library experts and hundreds of your colleagues for interactive discussions on pressing issues in modern librarianship. American Libraries Live webcasts cover the full spectrum of library topics and give the ALA community a chance to learn about and discuss issues it deals with daily. Each program lasts 60 minutes.

© Copyright 1997-2018, American Library Association/ This document may be reprinted and distributed for non-commercial and educational purposes only, and not for resale.

Web 1.0 vs. Web 2.0... vs Web 3.0

(...) The future of Web 2:0:
Web 3.0 Some industry pundits are already claiming that Web 2.0 is merely a transitional phase between the early days of the World Wide Web's existence and a more established phase they're calling Web 3.0, also known as the Semantic Web. (...)
What is Web 2.0 ? - Definition from (n.d.). Retrieved July 10, 2018, from

Social Media

Read more about Web 2.0 technologies

Phil Bradley’s website -
‘Internet search, search engines, search techniques, Web 2.0 information and resources are all things that I try and cover, with the emphasis being on librarians and librarianship.’
Latest from Phil Bradley's blog:
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What is Web 2.0

Everipedia Logo Read about History, Characteristics, Web 1.0 vs 2.0, Technologies, Usage, Marketing Criticism and Concepts in this article on Web 2.0

OCLC WebJunction training

Browse from OCLC's WebJunction Social Media specific courses and webinar recordings. Available for free to all library workers and volunteers. Through the generous support of OCLC and many state library agencies across the US, WebJunction provides timely and relevant learning content for you to access anytime, from anywhere.
Note: new learners need to create an account


Social Media Marketing Specialization - Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

Viral Marketing and How to Craft Contagious Content

Search and Social Media Marketing for International Business -  It can guide you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.

Social media can be used for many things: staying in touch with friends and family, promoting your cause, and keeping up with trending topics and news. Knowing how to use social media is an essential 21st century skill. Find out more with social media tutorials.


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